TikTok, getting views on your videos, can sometimes be an uphill battle. With so many creators vying for attention on the platform, using every tool in your arsenal to make your content stand out is essential. One highly effective tactic often overlooked is leveraging user-generated content (UGC).
UGC builds social proof and credibility
When other TikTok users create content featuring or referencing your brand, it is a powerful social proof. Seeing real people interacting with and endorsing your content makes it seem more trustworthy and credible to viewers. This is especially true if the UGC comes from influential users with large followings. When a popular creator duets your video or participates in your branded hashtag challenge, it exposes your content to their entire audience and gives you implied approval.
UGC encourages engagement and interaction
User-generated content is inherently interactive and participatory. When you run a contest, start a trend, or create a branded effect that encourages users to create their videos in response, you’re giving them a reason to engage with your content rather than passively scrolling past actively. This engagement is hugely valuable on TikTok, where the algorithm prioritizes content that sparks interaction. The more likes, comments, shares, and duets your videos get, the more likely the TikTok algorithm shows your content to new viewers official site.
UGC creates a snowball effect
When one user creates content featuring your brand, it quickly snowballs as other users see it and decide to join in. A single duet or stitch inspires a chain reaction, especially if it comes from a famous creator. Before you know it, you could have dozens or even hundreds of users creating content around your brand, exponentially increasing your reach and view count. This viral potential is one of TikTok’s most significant benefits of user-generated content.
UGC provides fresh, diverse content
Consistently coming up with fresh, engaging video ideas can be challenging, especially if you’re a small team or solo creator. User-generated content provides an almost endless stream of new, diverse content you repost, react to, or use as inspiration for your videos. By tapping into the creativity of your audience, you keep your content calendar full and varied without shouldering all of the work yourself. Just always credit and tag the original creators when reposting their content.
UGC feels authentic and relatable
In the age of influencer fatigue and scepticism around traditional advertising, user-generated content feels refreshingly authentic to many consumers. Seeing real people using and enjoying your products or participating in your challenges feels more genuine and relatable than polished, brand-created content.
This authenticity is essential on TikTok, where users crave raw, unfiltered content that feels ‘real.’ Incorporating UGC into your TikTok marketing allows you to tap into this desire for authenticity and create content that resonates with your audience.
Leveraging user-generated content on TikTok is a compelling way to boost your views, build credibility, and foster a sense of community around your brand. By encouraging your audience to interact with and create content around your brand, you tap into the platform’s participatory nature and make an engine for continuous, authentic content creation.
