The “Why” is More Important Than the “How” When Growing Your Business


When business owners want to expand their company or increase their performance, many focus on the wrong things. They’ll focus on investing in products they can sell for the highest profit margin, or which distribution channel they’ll use to get products to their customers. They often forget why they’re doing it in the first place. Here are three vital areas of focus that have nothing to do with the “how.”

Creating and Focusing on Your Goal

You must have a concrete goal toward which to direct your energy. The goal you set should be intentional, based on your core motivations and what excites you. If you don’t have a goal yet, take a moment to write a list of all the things you might like to do. Once you have exhausted the list, give them a number from one to ten based on how excited you get when you think about doing it. You’ll need that base excitement to motivate you when things get inevitably tough. Think about the goal several times a day and imagine what it will be like once you have achieved it. When you activate your mind toward the result and how wonderful it will feel, you will find yourself more determined, creative, and successful.

Recognizing and Controlling Your Emotions

Performance coaches like Eyal Gutentag know that volatile emotions can blur the decision-making process. You always want to be feeling good, and if you’re not, do whatever you need to do to regain your positive emotions. If you’re thinking about your business and simultaneously feeling angry or anxious, you are injecting those emotions into your business, employees, and clients. Take a vacation, go for a massage, or have a nice dinner. Enjoy your life and be grateful for all that your business has reaped. Only then should you proceed to take action.

To achieve your goals, you must have a balance of the right actions and the right thoughts. Neither is effective without the other.