Your digital project needs the creation of an effective website to convert properly, whether the conversion for you translates into the sale of a product, or you simply need to increase contact requests or reservations.
You may have thought of turning to a web agency because you feel the need to improve an existing website for example make it responsive because you need to design the design from scratch to make it more sales-oriented or simply because you want to create one from scratch.
Where to start when searching for a solid web agency capable of guiding you in finding the solution to your business problem?
Here are 5 tips to guide you in the best choice for you:
Team
Ask how many people and how the team is composed. A good agency does not outsource anything, the whole process is handled internally. From the conception of the logo to its declination in the coordinated image, from the design of the website to the development and implementation of the web marketing strategy, everything must necessarily be managed internally.
The study of your project is composed of many variables that must be designed by professionals who collaborate together from the initial idea to the implementation of the last pixel in order to guarantee you a real measurable result.
Portfolio
In the first meeting, let them illustrate the most significant case studies, the successes achieved by customers thanks to the intervention of the web agency and what solutions they have devised to solve the problems related to achieving the goal. If a client contacted a web agency because their CPC campaign wasn’t bringing in qualified traffic, get them to explain exactly how they did it or why a new design led to an improvement in the conversion rate.
There are many agencies and as many freelancers: the prices for a website can vary from a few hundred euros to a few thousand; this is because a web agency does not sell websites or rather sells the solution to a business problem thanks to the creation of a website. The overall strategy, from brand communication to design, to positioning on search engines will quickly lead you towards the realization of your goal, without counting 24/7 supervision and maintenance of the site.
Website
Before arriving at the meeting, take a look at the agency’s website. It is their business card, you can get an idea of their design idea, the services they offer, how they position themselves on the market; also search on google to see how they ranked in SERPs: if they are on the front page with their site, they will most likely bring yours there too.
Project Management
Always ask who will be the contact person for your project. Each web agency has a project manager who, in addition to coordinating the team’s resources, establishing costs and times and evaluating the feasibility of your wishes by finding the best solutions for you, also has the task of not leaving you alone.
You can check out https://viamedia.sg for more digital and media services in Singapore, such as photography, videography and social media services.
