Affiliate Marketing For Beginners: What It Is + How to Succeed


As someone who has been in the affiliate marketing game for over a decade and generated well over $1 million in earnings, I can confidently say that this business model is one of the most lucrative and accessible opportunities available today. When I first started out, affiliate marketing was still a relatively new concept, but I saw its immense potential and decided to dive in headfirst.

The journey wasn’t always easy – there were plenty of ups and downs, trial and error, and lessons learned along the way. But the beauty of affiliate marketing is that it’s a level playing field. With the right strategies, dedication, and perseverance, anyone can build a successful online business and achieve financial freedom.

Over the years, I’ve had the privilege of working with some of the biggest brands and companies in the world, promoting their products and services to a global audience. And the best part? I’ve been able to do it all from the comfort of my own home, on my own terms.

In this article, I’ll share with you the exact steps and strategies that have helped me achieve massive success in affiliate marketing. 

Whether you’re a complete beginner or have some experience under your belt, this comprehensive guide will provide you with the tools and knowledge you need to start and scale your own profitable affiliate marketing business.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where individuals or entities, known as affiliates, promote products or services of a merchant and earn a commission for each sale or action generated through their marketing efforts. This model leverages the power of third-party publishers to drive traffic and sales to a merchant’s website, creating a win-win situation for both parties.

Affiliates use unique tracking links to ensure that sales are attributed correctly, and they can promote products through various channels such as blogs, social media, and email marketing.

If you are a beginner, you can join some of the best affiliate marketing courses to learn how to make money with affiliate marketing.

Why is Affiliate Marketing a Good Business Model?

Affiliate marketing is an attractive business model for several reasons:

  1. Low Start-Up Costs: Unlike traditional businesses, affiliate marketing requires minimal initial investment. You don’t need to create or stock products, handle shipping, or manage customer service. This makes it accessible to anyone with a computer and internet connection.
  2. Passive Income Potential: Once you have set up your affiliate links and content, you can earn commissions on sales made through your links even while you sleep. This potential for passive income is a significant draw for many people.
  3. Scalability: Affiliate marketing allows you to scale your business easily. As you gain experience and develop successful campaigns, you can expand your efforts to promote more products and reach a larger audience.
  4. Flexibility and Freedom: Affiliate marketing offers the flexibility to work from anywhere and at any time. This makes it an ideal business model for those seeking location and time freedom.
  5. No Inventory Management: Affiliates do not need to worry about inventory, shipping, or returns. This reduces the complexity and overhead associated with running a traditional business.
  6. Diverse Product Range: Affiliates can choose from a wide variety of products and services to promote, allowing them to cater to different niches and interests.

How Does Affiliate Marketing Work?

Affiliate marketing involves several key players and steps:

  1. The Merchant: Also known as the seller, brand, or retailer, the merchant is the entity that creates the product or service. They partner with affiliates to promote their offerings and increase sales.
  2. The Affiliate: Also known as the publisher, the affiliate is the individual or company that promotes the merchant’s products. Affiliates use various marketing strategies to attract potential customers and drive them to the merchant’s website.
  3. The Affiliate Network: This is an intermediary platform that connects affiliates with merchants. The network provides tools for generating and managing affiliate links, tracking sales, and processing payments. While not always necessary, affiliate networks can simplify the process for both parties.
  4. The Customer: The customer is the end-user who purchases the product through the affiliate’s marketing efforts. The customer completes the sales cycle, enabling the affiliate to earn a commission.

How Much Money Do Affiliate Marketers Make?

The income of affiliate marketers can vary widely based on several factors, including their level of expertise, the niche they operate in, the size of their audience, and the effectiveness of their marketing strategies.

Income by Expertise Level

  1. Beginners (0-2 years): Typically, beginners earn between $0 to $1,000 per month. This stage involves a lot of learning and experimentation, and it’s common for new marketers to earn less than $100 per month during their first year.
  2. Intermediate (2-5 years): Marketers with a few years of experience can expect to earn between $1,000 to $10,000 per month. At this level, marketers have a better understanding of their niche and audience, and they have developed more effective marketing strategies.
  3. Experts (5+ years): Experienced marketers can earn anywhere from $10,000 to over $100,000 per month. These marketers have honed their skills, built substantial audiences, and often operate in highly lucrative niches.

Income by Niche

The niche you choose can significantly impact your earnings. Some of the most profitable niches include:

  • Weight Loss
  • Pets
  • Hosting/VPN
  • Muscle/Bodybuilding
  • CBD
  • Personal Finance
  • Survival
  • Male Enhancement
  • Adult
  • Casino/Gambling

Average Earnings

The average annual salary of an affiliate marketer ranges from $59,060 to $70,000. However, the majority of affiliate marketers earn less than $10,000 per year, with only a small percentage making six-figure incomes.

High Earners

Some affiliate marketers have achieved remarkable success. For example, Pat Flynn, a well-known figure in the industry, has earned over $3 million from affiliate marketing alone. Other top earners include Jason Stone, who made $7 million in 18 months, and Matt Diggity, who has built a substantial income through SEO and affiliate marketing. Affiliate Marketer Jack Davis has made more than $2 million from affiliate marketing over the years.

How to Start Affiliate Marketing

Starting an affiliate marketing business involves several key steps. Here’s a detailed guide to help you get started:

1. Choose a Niche

Selecting a niche is the first and most crucial step. Your niche should be something you are passionate about, knowledgeable in, and that has a demand in the market. Consider the following questions to help you choose a niche:

  • What am I good at?
  • What do I enjoy doing?
  • What am I curious about?
  • What do others say I’m good at?

2. Choose a Platform

Decide on the platform you will use to promote your affiliate products. This could be a blog, YouTube channel, social media account, podcast, or email list. Each platform has its strengths, so choose one that aligns with your skills and where your target audience is most active.

3. Join Affiliate Programs

Sign up for affiliate programs that offer products or services relevant to your niche. Some popular affiliate networks include Amazon Associates, ShareASale, ClickBank, and CJ (Commission Junction). Look for programs that offer good commission rates, reliable tracking, and timely payments.

4. Create High-Quality Content

Content is king in affiliate marketing. Create valuable, informative, and engaging content that resonates with your audience. This could be in the form of blog posts, product reviews, videos, or social media posts. Ensure your content includes your unique affiliate links.

5. Drive Traffic to Your Content

To earn commissions, you need to drive traffic to your content. Use various strategies such as search engine optimization (SEO), social media marketing, email marketing, and paid advertising to attract visitors to your site. The more traffic you generate, the higher your chances of making sales.

6. Track and Optimize Your Performance

Use analytics tools to track the performance of your affiliate links and campaigns. Monitor metrics such as click-through rates, conversion rates, and earnings. Analyze the data to understand what works and what doesn’t, and optimize your strategies accordingly. Testing different elements like call-to-action buttons, link placements, and content formats can help improve your results.

7. Scale Your Efforts

As you gain experience and start seeing results, look for ways to scale your affiliate marketing efforts. This could involve expanding into new niches, creating more content, or using advanced marketing techniques like funnel building and retargeting. Continuously learning and adapting will help you grow your business and increase your earnings over time.

By following these steps and staying committed, you can build a successful affiliate marketing business and achieve your financial goals.


1. What is the best way to start affiliate marketing with no money?

Starting affiliate marketing with no money is possible by leveraging free resources and platforms. Here are some steps to get started:

  • Choose a Free Platform: Use free platforms like for blogging, YouTube for video content, or social media channels like Instagram and Facebook to promote products.
  • Create Valuable Content: Focus on creating high-quality, valuable content that attracts and engages your audience. This could be blog posts, videos, or social media posts.
  • Join Free Affiliate Programs: Sign up for free affiliate programs such as Amazon Associates, ShareASale, or ClickBank.
  • Utilize SEO: Optimize your content for search engines to drive organic traffic to your site without spending on ads.
  • Leverage Social Media: Use social media to share your content and affiliate links, engage with your audience, and build a community around your niche.

2. How long does it take to make money with affiliate marketing?

The time it takes to make money with affiliate marketing varies widely and depends on several factors, including your niche, the quality of your content, your marketing strategies, and the amount of time and effort you invest. 


Generally, it can take anywhere from a few months to a year to start seeing significant earnings. Consistency, patience, and continuous learning are key to success in affiliate marketing.

3. Do I need a website to do affiliate marketing?

While having a website can be beneficial for affiliate marketing, it is not strictly necessary. You can promote affiliate products through other channels such as social media, YouTube, email marketing, and even podcasts. 


However, a website can provide a central hub for your content, improve your credibility, and help with SEO, which can drive more organic traffic to your affiliate links.

4. What are the most common mistakes to avoid in affiliate marketing?

Some common mistakes to avoid in affiliate marketing include:

  • Choosing the Wrong Niche: Selecting a niche solely based on profitability without considering your interest or expertise can lead to burnout and lack of engagement.
  • Promoting Too Many Products: Focusing on too many products can dilute your efforts and confuse your audience. It’s better to promote a few high-quality products that you genuinely believe in.
  • Ignoring SEO: Not optimizing your content for search engines can limit your organic traffic and potential earnings.
  • Not Disclosing Affiliate Links: Failing to disclose your affiliate links can damage your credibility and violate legal requirements. Always be transparent with your audience.
  • Neglecting Content Quality: Poor-quality content can drive away your audience. Focus on creating valuable, informative, and engaging content.

5. How do I choose the right affiliate products to promote?

Choosing the right affiliate products involves several considerations:

  1. Relevance to Your Niche: Ensure the products are relevant to your niche and audience.
  2. Quality and Value: Promote products that offer good quality and value to your audience. This builds trust and increases the likelihood of conversions.
  3. Commission Rates: Consider the commission rates offered by the affiliate program. Higher commissions can lead to better earnings, but balance this with the product’s value and relevance.
  4. Merchant Reputation: Partner with reputable merchants who provide reliable products and good customer service.
  5. Personal Experience: If possible, use the products yourself before promoting them. This allows you to provide genuine reviews and recommendations.

6. Can I do affiliate marketing part-time?

Yes, affiliate marketing can be done part-time. Many successful affiliate marketers started their journey while working full-time jobs. The flexibility of affiliate marketing allows you to work at your own pace and gradually build your business. As you gain experience and start earning more, you can decide whether to transition to full-time affiliate marketing.