Content That Can Help Your Company Expand


Unless you’ve been living under a rock, you’ve likely heard about SEO Marketing and content, especially if you’re a business owner. Content marketing is only one component of the SEO plan that can make or break your company’s progress.

An SEO Company Boise can assist you to navigate the ever-changing world of SEO to ensure that your content and all the other SEO bells and whistles are functioning smoothly, allowing you to focus on your business and daily duties. In the plan that your SEO company creates, you may be interested to learn that there are four types of content that are now prospering, and a combination of each may be exactly what your business requires.


Blogging is an inexpensive way for business owners to boost their marketing, get more visitors to their websites, and locate new customers. Here are some good advantages of establishing a blog for your business:

Increase Traffic

If you maintain an active blog, much more people will visit your website. Google prefers websites with fresh content over those with outdated content. More visitors will visit your website the more frequently you update your blog.

Establish Your Authority

Blogging is an excellent approach to establishing your authority and becoming a thought leader in your profession. Regularly producing high-quality articles can help you establish yourself as an authority in your subject. Increasing your credibility will also boost the number of customers you have. The majority of your consumers will conduct business with you because they believe you are an expert in your profession.

Give Your Audience Something of Value

One of the most common mistakes made by businesses is to solely discuss their own products and services without providing anything of value to the reader. If you have a blog, ensure that it contains useful information. By creating valuable content, you will increase client brand loyalty. When you establish yourself as an authority in your industry, people will seek you out when they need a collaborator.

Lead Generation

Blogging is one of the most effective strategies to generate new customers. Remember that every visitor to your website is a potential consumer waiting to be converted. Your blog entries might also aid in the expansion of your email list. These individuals that subscribe to your email list are leads you can employ for other marketing endeavors.

Video Marketing

Video marketing is exactly what its name implies. You utilize videos to promote your products and services, educate your customers, boost engagement on digital channels, and expand your audience.

Videos are also an effective method for increasing sales. Including movies on your landing pages can increase conversion rates by up to 80%. According to another study, adding the term “video” to the subject line of your email will result in a 19% increase in opens. These numbers indicate how well videos function.

If you are not already creating videos for your business, you should start immediately. The nicest thing is that it is now simple to create videos of good quality. You can create high-quality 4k videos on your phone.

The most effective marketing videos include demo films, brand videos, event videos, educational videos, how-to videos, expert interviews, explanation videos, case studies, and customer testimonial videos.

Live video is another sort of video that companies should utilize. Live videos are an excellent method to give your audience a glimpse into the inner workings of your organization. Statistics indicate that people watch live videos up to 8,1 times longer than other video formats.

User Generated Material

User-generated content (UGC) refers to any form of content created by users as opposed to companies. This content may include written words, movies, reviews, images, etc. UGC is a great approach to including your customers in the creation of your content.

Why should you care about material created by others? Here are the three major benefits of UGC:

Consumers are 2.4 times more likely to believe that content created by other consumers is more authentic than content created by the company itself, according to research.

Gain people’s trust. The reality is that consumers place more trust in other customers than in brands. 70% of people consider customer reviews when determining where to shop. It helps tremendously when people hear positive feedback about your business from other clients.

UGC has a significant impact on what people purchase and how they choose to purchase it. In fact, 80% of customers claim that UGC influences their purchasing decisions.

Utilizing user-generated material in your content marketing plan can help you increase brand awareness and sales.

Podcasts Drive Visitor Growth

A podcast is a collection of audio files that may be downloaded via the internet. Podcasts have grown in popularity in recent years. With content marketing, you should provide as many access points as possible to your content. Customers may enjoy reading blog entries, watching videos, and listening to podcasts. By providing these various types of content, you can increase your conversions and return on investment (ROI).

Additionally, podcasts are a terrific way to promote your brand. They are an excellent approach to reaching a broad audience. It also facilitates communication with the target audience. Podcasts are also entertaining to hear. Podcasts are extremely popular among their listeners. 63% of 300,000 podcast listeners purchased whatever the podcaster was offering, according to a survey.

It is also simple to create podcasts. To record your videos, you only need a high-quality microphone and headphones. You can upload the audio directly to your websites or send them via email to your audience. Using a podcast host, you can additionally store and distribute your audio files.

Select the form of content marketing that will yield the best results for your organization. Conduct regular analyses to determine which sort of content marketing yields the highest return on investment.


As you review this list, you may find that you can supply your organization with one or more of these content increases. Determine with your SEO staff the optimal approach and how you can work together for the benefit of the organization. In the end, you may decide to let your SEO team handle all of your SEO marketing needs, but it is still important to understand the services provided.

With over 40 years of experience, the Bear Fox Marketing team is eager to discuss your growth objectives and aspirations. To find out more about our services, visit We anticipate hearing from you.